How Car Buyers Want to Engage with Car Dealers
14th September 2018
Now that the way consumers research and communicate with businesses has evolved dramatically in recent years thanks to the internet, car dealers should ensure that they are making use of the technology available today to attract and engage more digital-savvy car buyers to help increase sales conversions.
Recent research in the form of a survey by Hubspot has revealed how consumers at the beginning of the customer journey wanted to engage with companies. Perhaps unsurprisingly, as many consumers tend to do their research online, the survey showed that 83% preferred to visit the company’s website (nearly double the second most popular method of video engagement at 45%).
Car Dealer Websites
To stand out in a competitive market, you need a modern and engaging website to showcase your business, with car stock that is easy for your visitors to navigate. Cheap template sites or a one-page-wonder of vehicle listings can easily put off customers looking for a professional car dealer they can trust – remember the old saying “you never get a second chance to make a first impression”.
Consumers now have the internet at their fingertips, with the opportunity to do their research at any time, 24 hours a day, 7 days a week, so how do you make sure you don’t miss out on capturing online enquiries, especially those that occur out of hours?
To help car dealers maximise sales opportunities and keep customers engaged, we offer key features within the websites we provide, such as intelligently placed call-to-action buttons, contact forms to capture enquiries and part exchange details, finance integration with customisable quotes and even the ability for your customers to reserve vehicles at any time of the day or night.
All enquiry details that visitors submit through your website are also fed instantly into the DragonDMS dealer management system to be progressed, which is a much more reliable solution than having an unconnected website, where you are instead emailed any enquiry notifications which can lead to missed enquiries that are incorrectly being marked as spam or moved/deleted by staff.
Dragon2000 have been helping dealers and garages drive their businesses forward since 1995. Talk to our team today on 01327 222 333 or email sales@dragon2000.co.uk to find out how our dealer management system, car dealer websites and mobile apps can help your business increase profits and reduce costs.
