Car Dealers Put Buyers In The Driving Seat With Dragon2000’s New Spin360 App
9th January 2020
Car dealers using Dragon2000’s dealer management system and websites can now offer their website visitors a 360 degree view of their stock, giving prospective customers the chance to look freely around the vehicles they are interested in from any angle, both on the inside and outside – without the need for a turntable.
Spin360 is the new mobile app product from Dragon2000, which allows the user to create quick and easy interactive 360 degree images, made up of a full walk-around of the vehicle’s exterior along with a 360° view of the interior, which is then uploaded to that vehicle’s stock page on websites provided by Dragon2000.
360 degree images can give your website visitors complete transparency and reassurance about a vehicle’s condition, allowing them to navigate around the entire vehicle at their leisure from anywhere on any device. Utilising these images on your website also gives your prospective customers as much visual information as possible, to help and encourage them to either make an enquiry or reserve the vehicle by leaving a deposit online.
The 360° images are designed to enhance your customer’s online journey by literally putting them in the driver’s seat while they’re making a decision on buying the vehicle.
Available exclusively for dealers with a Dragon2000 built website, Spin360 is also integrated with the DragonDMS, so it is simple to choose the vehicle from your stock on the app that you want to create the image for.
The app’s walk-around feature provides an on-screen live positioning guide as you make your way around the outside of a vehicle creating the image, which means you don’t need an expensive turntable to perfectly capture the exterior at all angles.
For the interior footage, simply place Dragon2000’s recommended camera inside any vehicle, close the door, step back and launch it from the app, then you are notified once the image is complete. No need for timers or hurrying to exit the vehicle and close the door before being caught on camera!
Hotspots can also be added to the 360° images to draw attention to specific features of the car, allowing customers to instantly jump to new viewpoints and discover with their own eyes what makes your vehicle stand out from the others on your forecourt. Highlighting features and options of these vehicles as the viewer navigates around the vehicle lets you get across those important selling points to potential buyers to encourage enquiries.
You can see an example customer-facing 360 degree image and more details about the app on our Spin360 product page. This freedom to explore vehicles can help to build trust with your customers, who will feel more inclined to deal with a company that really goes the extra mile.
Dragon2000 have been helping dealers and garages drive their businesses forward since 1995. Talk to our team today on 01327 222 333 or email sales@dragon2000.co.uk to find out how our dealer management system, car dealer websites and mobile apps can help your business increase profits and reduce costs.
