Google Vehicle Ads Now Available To UK Car Dealers

After many months on a closed beta program, Google have finally revealed that their Vehicle Ads program is now fully available to car dealers in the United Kingdom from this month.

Here at Dragon2000 we have been working on preparing for the launch since February 2024, so that users of Dragon2000-built car dealer websites can benefit from feeding their stock to Google Vehicle Ads to be featured on Google’s search results pages.

The vehicle adverts, which appear on Google after a search has been performed, present car buyers with immediate results to their enquiries, saving buyers time with their online research and driving them to nearby dealerships much faster.

If, for example, a car buyer in the UK searches on Google for a 2021 hybrid car in their town, at the very top of the sponsored search results on the first page of Google will be a row of vehicles listed for sale which fit the search criteria, displaying a photo of the car along with the make, model, price and mileage, plus the dealer’s name and location.

Currently, the potential buyer can view more adverts by clicking on the double arrow icon on the right of the initial top 5 adverts displayed, and it will expand to show 20 results.

Selecting one of these vehicle adverts will take car buyers straight to the vehicle details page on the dealer’s website, giving online visitors the opportunity to see more in-depth information about the vehicle. From there, the prospective buyer can perform additional actions such as make an enquiry on that specific vehicle, view other vehicle stock, find out more about the dealership or make direct contact.

Dealers with Dragon2000-built websites wishing to use the Google Vehicle Ads feature will also need to have a Google Merchant Centre account where they create their advertising campaigns and manage their advertising spend, which is what drives their stock adverts appearing in the Google Vehicle Ads results.

Car dealers with a website powered by Dragon2000 can also present finance quotes to customers once they’ve landed on your website and even let keen buyers reserve vehicles online with integrated card payments, streamlining the entire sales process before contact with dealership staff has even been made.

Dragon2000 were one of the select few companies taking part in the beta program for Google Vehicle Ads, helping to prepare the new advertising feed for the UK’s October launch. You can also view our previous blog from earlier this year which explains more about Google Vehicle Ads here.

If you’re already a Dragon2000 website user ready to start advertising your vehicles on Google’s search page with the Google Vehicle Ads platform, or would like to know more about how switching to our range of integrated software solutions can help drive your business forward, please contact our sales team for more information.

Dragon2000 have been helping dealers and garages drive their businesses forward since 1995. Contact our sales team today by calling 01327 222 333 or emailing sales@dragon2000.co.uk to find out how our dealer management system and car dealer websites can help your business increase profits and reduce costs. Our mobile apps for sales teams and workshops can also help save valuable time and maximise efficiencies.