How Can Car Dealers Benefit From Uploading And Advertising Stock On The Move?

Performing tasks from a computer is part of the daily routine for sales teams at car dealerships, whether that’s putting together a deal for an enquiring customer or simply catching up on emails, being sat at the desk is a familiar sight in the showroom, especially if you have a modern dealer management system that allows your entire business to be run from a single platform.

However, when new stock is arriving on the forecourt, busy teams may struggle to upload and advertise the vehicles in an efficient manner, which can delay your exposure to online car buyers.

Finding time to locate new stock arriving at the dealership, especially if vehicles are spread across locations, can be time consuming, and when purchasing a vehicle off-site from a supplier, private seller or auction house, it can often mean not being able to get the cars advertised online until arriving back at the dealership to input into traditional DMS systems. Dealers therefore either have to wait until much later in the day for uploading and advertising or they have to relay information to someone else at the dealership, plus send any photos or videos of the new stock vehicles, to get them online.

This means the benefit for car dealers in having a way of uploading stock, images and videos and being able to send them to online advertisers whilst physically away from the dealership, or even just outside on the forecourt, is huge for automotive businesses.

In addition to the time saving and convenience, if stock can be uploaded to online advertisers and your own website and managed at any time, from anywhere, even outside of normal dealership opening hours, then this can maximise your stock turn to help increase your profits. The quicker a vehicle is advertised for sale online, the more potential buyers will see it and this increases the chance of a quicker sale, particularly when you have a car dealer website that has online reservations and card payment deposit features.

Dragon2000’s APPraise mobile app, which is fully integrated with the DragonDMS dealer management system, has been created to benefit car dealers by speeding up the process of creating and advertising stock.

Instead of rushing back and forth between the forecourt and a computer in the showroom whenever new stock arrives, car dealers are able to add new vehicles into the DragonDMS and advertise them online entirely from a mobile phone or tablet using the APPraise app, streamlining the whole process.

Using APPraise, sales teams can create a new vehicle record in your DMS, capture photos and videos, and advertise the car not only on your own car dealer website but also on third party advertising websites, such as Auto Trader.

Car dealers can also use our mobile app to create new stock on the go when they’re away at an auction, with the uploaded vehicles immediately appearing in your DragonDMS dealer management system, no matter where you’re located.

APPraise is the ultimate sales app for your car dealership and is designed to help speed up everyday tasks and increase the profitability of your business. Other key features of the mobile app include the ability to produce live vehicle valuations, record appraisals of part exchanges and courtesy cars, and send personalised sales videos to enquiring customers, with the option to stitch together multiple clips to produce more detailed walkarounds.

If you’re interested in learning more about how the APPraise mobile app can help to improve your car dealership’s daily processes alongside the DragonDMS, simply contact our sales team today on 01327 222 333 or email sales@dragon2000.co.uk.

Dragon2000 have been helping dealers and garages drive their businesses forward since 1995. Contact us to find out how our dealer management system, car dealer websites and mobile apps can help your business increase profits and reduce costs.