How Can Car Sales Businesses Improve Processes To Drive Profits?

Car sales is a competitive market, so continuous improvement is essential if you want to run a successful car dealership, with a focus on regularly refining your skills and processes to meet ever-changing customer expectations and demands.

By focusing on just a few key areas, car sales teams can work towards improving their performance and increasing customer satisfaction, which leads to driving profitability at your dealership.

Customer Communication

Ensuring that the phones are answered promptly is important for any automotive business, as is a quick response time to other methods, such as email and social messaging. This makes your customers feel valued while also drawing attention to how efficient and professional your dealership is with communication. It’s also vital to greet your customers as soon as they arrive in the showroom, letting them know that you’re available to assist should they have any questions.

Using Customer Relationship Management (CRM) tools allows car dealers to easily track any customer interaction and the progress of their enquiry. You can also generate personalised follow-ups after the initial enquiry, showroom visit, test drive and eventual purchase, which helps foster the relationship with your customers. Effective communication through a comprehensive CRM system can build trust with your prospective buyers and enhance customer satisfaction and loyalty.

Product Knowledge

A thorough understanding of the vehicles available in stock, including features, specifications, and their advantages, enables sales teams to confidently guide customers through their purchasing journey, helping to build trust with your business at the earliest stage possible.

Matching cars to customers based on their unique requirements is an important tool for sales staff, as you can quickly narrow a broad vehicle search by simply looking at what meets the buyer’s criteria, leading them to a more suitable purchase and boosting the odds of making a sale, while ensuring the customer feels valued and understood.

Technology and Integration

To maintain a professional online presence, alongside the ability to take online deposits at any time of the day or night, and managing leads all the way through the buying process to the vehicle sale, embracing modern technology is essential for successful car dealerships.

Choosing a software provider that can offer integrated dealer management systems, car dealer websites and mobile apps can streamline your daily processes, saving your sales team a huge amount of time to make them more efficient and effective every day, which helps to increase sales conversions and drive your profits.

Continuous Learning and Development

The motor industry is constantly evolving with changing consumer buying habits, technological advancements, and regulatory updates. By investing in ongoing training, your sales team will be able to adapt quickly to any changes, which also allows your dealership to stay competitive. Well-trained staff can deliver higher standards of customer service, leading to better customer satisfaction and maintaining a positive dealership reputation, invariably through online customer reviews of your business.

It can also be beneficial to ensure that your sales team is adequately trained on the software systems you have implemented into your business. Taking notice of any software updates will allow you to take advantage of new and improved features as soon as they’re available, giving your dealership maximum time to benefit from the added tools which have been designed to further help streamline your sales processes and assist your sales team.

Focusing on these key areas can help car sales teams to deliver great customer service, drive sales, and build lasting relationships with customers. This is why Dragon2000 have created products exclusively for car dealers to ensure they can follow these processes with ease to drive profits and help them run a successful car dealership.

The DragonDMS dealer management system is equipped with CRM tools to make sure sales teams can easily track any customer interactions from initial enquiry all the way through to the sale and aftersales. Our award-winning DMS also enables your staff to match vehicles in stock to car buyers based on their search criteria, streamlining the buying process. If a vehicle of interest isn’t available, you can even receive notifications when the car is back in stock, alerting sales staff to pick up the phone and find out if the customer is still interested.

Dragon2000’s software is constantly being updated with new improvements and features to keep car dealerships competitive and ensure your team has all the tools to operate a successful business. Training is also available both over the phone and at our offices, so if you’ve got any new starters or simply want a reminder of how our system can improve your daily processes, please get in touch and we’ll be happy to guide you through any part of our DMS that you would like to learn more about.

Dragon2000 have been helping dealers and garages drive their businesses forward since 1995. Contact our sales team today by calling 01327 222 333 or emailing sales@dragon2000.co.uk to find out how our dealer management system and car dealer websites can help your business increase profits and reduce costs. Our mobile apps for sales teams and workshops can also help save valuable time and maximise efficiencies.