How Can Mobile Apps Improve Your Sales Productivity?

Sales teams at vehicle dealerships can expect to be away from their desks at various points throughout the day helping potential customers – whilst also trying to balance the amount of essential tasks they need to complete from their computer. However, with mobile apps available to seamlessly integrate with your dealer management system, many jobs can now be performed from anywhere, even outside of your dealership, to increase productivity.

In the first article of this new 3-part blog series looking at the importance of mobile apps in dealerships and garages, dealer management system, car dealer websites and mobile apps provider Dragon2000 are listing the benefits of equipping your sales department with the modern mobile tools designed to streamline your daily processes.

Adding new vehicles into your dealer management system from a mobile device gives you the benefit of being able to upload stock anytime from anywhere, whether that’s out on the forecourt or away at an auction. Using a mobile phone app to take photos of the car, create a vehicle record in your DMS, advertise it on your own website and send it to third party sites, such as Auto Trader, means you can get vehicles in front of online customers at the earliest opportunity possible, maximising your stock turn and potentially getting you sales leads before you’re back at your desk!

As enquiries start to come in for your vehicles, you can bring the showroom experience to your customers by having your sales team recording and sending personalised walkaround videos using a mobile phone app. With knowledgeable staff commentating on the vehicle as they capture various key features in the footage, customers will be assured that your business can be trusted, as you’re letting them see the car’s condition for themselves and without needing to travel to your premises or solely rely on standard online images. These sales videos will help to create rapport with customers and make them feel more comfortable ahead of any phone calls or dealership visits, as they will now have an established relationship with a member of your sales team.

Attaching finance quotes to your walkaround videos within the mobile app will also be convenient for customers, as you’re allowing them to immediately discover if they can afford the vehicle and helping them to visualise making the purchase. Even if the customer doesn’t apply for finance in this moment, your sales team can be notified as soon as the video has been watched, signalling the perfect time to make contact and progress the sale while engagement is at its highest.

Vehicle appraisals can also be easily completed using a mobile app which integrates with your dealer management system. When a part exchange or courtesy car is coming into the dealership, sales staff can use their mobile phones to capture unlimited images, videos and notes to store against the vehicle record in your DMS, without needing to use a computer. Completed appraisals can even be digitally signed by the customer in front of you, helping your dealership or garage to avoid potential disputes while, at the same time, building trust with your business.

The APPraise mobile app from Dragon2000 is fully integrated with the DragonDMS dealer management system and includes all of the above features, which are designed to save your sales team valuable time in their daily tasks so that they can spend more time bringing money into your business. Learn more about APPraise on our website or contact our sales team to learn more about the app.

Dragon2000 have been helping dealers and garages drive their businesses forward since 1995. Talk to our team today on 01327 222 333 or email us at sales@dragon2000.co.uk to find out how our dealer management system, car dealer websites and mobile apps can help your business increase profits and reduce costs.