How Can Mobile Apps Increase Online Customer Interaction?

Increasing customer interaction on your dealership’s website can potentially lead to more vehicle sales, which is why more and more car dealers are using 360° stock images to grab the attention of their online visitors.

360° images offer your customers the chance to fully explore the inside and outside of vehicles on your website at their own pace, moving around freely to replicate the showroom experience from the comfort of their homes. The impressive technology on display and openness to showcase your stock in this format will increase trust with car buyers, as they can now view your vehicles from all angles to help with their buying decisions.

Modern mobile technology allows dealers to create 360° footage from a handheld device without the need for a turntable, which means it’s easier than ever to revolutionise the way you advertise stock on your website so that you can stand out from your competitors.

Dragon2000’s Spin360 mobile app lets dealers quickly and accurately record a vehicle’s entire exterior with the help of an on-screen guide, leading them steadily around the whole car to ensure the content perfectly replicates the showroom walkaround experience. Placing a 360° camera inside the vehicle will then capture the full interior, which allows your online customers to literally put themselves in the driving seat. Upon completion, the exterior and interior footage is automatically stitched together to produce a single interactive image, ready to be uploaded to your website and impress online car buyers.

For unique vehicle features which would benefit from a more detailed close-up, hotspots can be embedded into the 360° footage to give online customers an even better look at the key features as and when they reach that point of the vehicle walkaround, ensuring they benefit from high quality standard images as well as the 360° interactive experience when browsing your stock.

The Spin360 app provides dealers with access to their DragonDMS vehicles, so you can select a car from the stock list and instantly begin capturing 360° images from your mobile phone. Once you’re happy with the results, simply upload the footage to your Dragon2000-built website. If you’re interested in the Spin360 mobile app, view the demo on the Dragon2000 website or contact our sales team for more information.

Dragon2000 have been helping dealers and garages drive their businesses forward since 1995. Talk to our team today on 01327 222 333 or email us at sales@dragon2000.co.uk to find out how our dealer management system, car dealer websites and mobile apps can help your business increase profits and reduce costs.