How Creating A Blog Can Help Your Car Dealer Website

Car dealerships and garages that are looking to improve their rankings on search engines such as Google should consider adding a blog page to their website, which can also give them the opportunity to increase social media interaction at the same time.

Updating your website regularly with blog posts allows you to draw attention to your business, giving you a chance to attract new and old customers both through Google and other search engines and your social media accounts, making it an essential feature for car dealers and garages that want to increase online interaction.

Search engines like Google are likely to view your company as being more relevant if your website is regularly updated with new fresh content, so the addition of frequent blog content posts can give you a good chance of climbing the search rankings.

Establishing yourself as an authority within your industry doesn’t just help with SEO, it also helps builds trust with potential customers researching online, so sharing expert tips on subjects such as vehicle maintenance, finance options, or new rules and regulations that affect drivers, can all help position you as a motor trade expert.

Creating simple guides on what consumers should check when buying a used vehicle or benefits of electric vehicles (or the type of vehicle you specialise in) can also help your prospects understand potentially complex subjects and make informed decisions.

Understanding your keywords is also essential for any automotive business that wants to improve their visibility on search engines. By identifying the phrases such as ‘car dealer in Northampton’ or ‘garage in Northampton’ and including these phrases in your blog posts, you can increase the likelihood of appearing higher in search engine rankings when a customer types that phrase into their browser.

Once you have published a new blog post, social media gives you the chance to share the link to your followers. This allows you to target online users who you know are already interested in what your company has to write about, boosting your chances of receiving clicks and driving traffic to your website – showcasing your vehicle stock for sale or garage services you have to offer and helping increase online leads.

If you’re ready to begin creating blog content, here are some topics that your dealership or garage could write about:

Latest Discounts & Offers
Advertising current and upcoming promotions at your dealership or garage with a blog post can help to boost your sales, as you can reach far more customers online than you can with posters and leaflets at your premises. Whether you’re highlighting the latest offers for vehicles on the forecourt or MOT and servicing discounts available for a limited time in the workshop, creating a blog post for these promotions will showcase why your dealership or garage is worth a visit.

The Importance Of Your Services
Raising awareness of the different vehicle services you offer and how important they are for drivers could help to encourage your online audience to click on your website to find out more about how you can help them. You could also consider using your expertise to inform customers about what to look for when buying a new car or how to take care of their current vehicle or general driving tips, as this can lead back to your services in the blog post while establishing your dealership or garage as a trusted source, encouraging your prospects to choose you over a competitor.

New & Interesting Stock
Car dealers can use blog posts to write about new and interesting stock that has arrived on the forecourt, providing you with even more ways to reach interested buyers beyond simply uploading stock to your website and online advertisers such as Auto Trader. Unique features on new models could be a good talking point, or if you sell a specific type of vehicle then this could be worth advertising in a blog post, helping you to reach online buyers searching for similar stock in your area.

The Automotive Industry
The latest news in the automotive world could be relevant to online users if it impacts their vehicle and servicing costs. New rules surrounding the MOT test, updates on the latest EV grants and the phasing out of petrol and diesel vehicles, or even manufacturer supply issues, are all topics that could be of interest to your online audience which will get them to click on your website, where they could then check out your vehicles in stock or service offerings after reading your post.

Your Company News
Is there a long-serving employee celebrating a milestone anniversary? Maybe you’re moving location or have updated your opening hours? Whatever is happening at your dealership or garage, posting about it on your blog is an easy way to keep your website updated with fresh content for search engines such as Google, while subtly reminding social media users that you’re open and ready for business.

Car dealer websites powered by Dragon2000 have the capability to host your own dealership or garage blog, allowing you to post regular content that can improve your Google rankings and provide you with more content to post on social media, increasing online interaction with your business.

Our websites are designed to work alongside the DragonDMS dealer management system to ensure your online tasks are made even easier when you switch to a Dragon2000 car dealer website. Advertising stock on your website with one click, receiving online enquiries into your DMS, and taking online payments 24/7, are just some of our many website features that can benefit dealerships and garages.

If you’re interested in making the switch to a Dragon2000 car dealer website, contact our sales team today on 01327 222 333 or email sales@dragon2000.co.uk for more information.

Dragon2000 have been helping car dealers and garages drive their businesses forward since 1995. Contact our sales team today to find out how our dealer management system, dealer websites and mobile apps can help your business increase profits and reduce costs.