What Can Car Dealers Do To Increase Profits in 2025?

Car dealers looking to increase their profits in 2025 should consider ways to streamline, automate and improve their processes, and looking at the systems in use across their business is a key aspect of this.

If dealership staff are spending valuable time maintaining the same information in a variety of places, this also comes with the risk of lost or inaccurate data, which could even lead to missed enquiries and unhappy customers where information has been lost whilst being manually transferred.

Almost every car sales operation in 2025 will have some level of software in place to help them manage their business and accounting, however dealers should also consider fully integrated products that work seamlessly alongside their software system that can help to further grow their business.

Car dealers using the DragonDMS dealer management system already benefit from the wealth of features and functionality within the software, saving time and money with the streamlining of daily tasks.

Now as Dragon2000 enters its 30th year, our system recently became Stellantis certified and is currently being used by over 1,000 businesses every day, so you can trust that your dealership is in very good hands with our dealer management system, developed and supported by motor trade experts.

Dragon2000 also offer professionally designed car dealer websites and innovative mobile apps that have been created specifically to further improve your car sales operations by seamlessly working with the DragonDMS dealer management system.

A car dealer website that is integrated with your dealer management system is key to saving your business time on a daily basis, which is why websites powered by Dragon2000 speed up your online processes, with features including detailed stock searches, part exchange valuations and finance applications – and lead enquiries are fed straight back into the DragonDMS for your sales staff to manage and progress.

Customers are more confident than ever with making purchases directly online on automotive websites in 2025, so Dragon2000’s car dealer websites allow car buyers to securely reserve a vehicle by simply leaving a deposit online via card payment integration, ensuring you can continue selling vehicles 24 hours a day, 7 days a week. Allowing online reservation helps your company to reduce the risk of losing customers to a competitor, as you will be able to gain a level of commitment from the prospective buyer when they are interested in any of your stock.

Your dealership can take the online journey even further for car buyers by recreating the showroom experience on your website with 360° images of your stock vehicles, created using the Dragon2000 Spin360 mobile app. Letting your online customers freely explore your vehicles inside and out at their own pace will literally put them in the driving seat, providing them with a clearer understanding of the car’s size and features to help with their buying decisions.

Once you receive an enquiry for one of your vehicles in stock, personalised sales videos are a great way to introduce yourself and your business to the customer, and Dragon2000 have the perfect solution for this, the APPraise mobile app.

Sending a walkaround video of the desired car to your prospect gives you the chance to personalise the sales experience, recording your own commentary as you make your way around the vehicle highlighting the key selling points. Engaging with customers in this way allows you to build trust at the earliest opportunity with car buyers while also providing them with a familiar face when they first arrive at the showroom for a test drive.

After sending a sales video to one of your prospects, you’ll immediately receive a notification as soon as it has been viewed for the first time, as the app is fully integrated with the DragonDMS, alerting you and your sales team to pick up the phone and make contact while interest is high and increasing your chances of converting the lead to a sale.

Our car dealer websites, APPraise and Spin360 mobile apps have all been designed to improve your daily processes and integrate with our DragonDMS dealer management system. If you would like to find out more information on how Dragon2000’s websites and mobile apps can help your dealership, please contact our sales team at sales@dragon2000.co.uk or call 01327 222 333.

Dragon2000 have been helping car dealers and garages drive their businesses forward since 1995. Contact our sales team today to find out how our dealer management system, car dealer websites and mobile apps can help your business increase profits and reduce costs.