Why Car Dealers Should Be Combining Finance Calculators With Sales Presentation Videos

Now more than ever, prospective car buyers are receptive to video as a communication tool. To get across the selling points and specification level, particularly with used vehicles, a video walkaround with commentary highlighting the condition of a vehicle can be a powerful selling aid.

With engagement at its highest once the prospective customer has taken time to watch the video, it is a great time to also provide additional information to help their buying decision. Affordability is key in the decision to buy a vehicle, so having finance information available to customers at this stage is an important step in the selling process.

Users of our APPraise mobile app are able to send presentation videos to their prospective buyers with a link, sent directly to their email or by text to their mobile phones, which opens their personalised video online.

We offer an optional finance calculator integration that will appear on the same web page as the personalised sales videos, with easily adjustable deposits and terms to ensure any quotes can be tailored to each customer’s individual needs. These quotes and applications will then be integrated straight into the DragonDMS dealer management system to progress.

Once a sales presentation video has been viewed, an instant notification is sent to the dealer by email, while the date, time and number of views are also recorded against the vehicle record in the DragonDMS. This allows dealers to act fast and track, manage and close the sales opportunity.

The sales presentation videos created in APPraise are already an essential feature for dealers who wish to speed up the sales process, while at the same time creating trust with prospective customers. Personalising a tour of their desired vehicle with your own commentary allows you to accurately present the vehicle’s condition beyond simple images and offers customers extra reassurance before booking a test drive.

Dragon2000 have been helping dealers and garages drive their businesses forward since 1995. Talk to our team today on 01327 222 333 or email sales@dragon2000.co.uk to find out how our dealer management system, car dealer websites and mobile apps can help your business increase profits and reduce costs.