Why Should Car Dealers And Garages Take Advantage Of Ecommerce?

Car dealers and garages looking to increase their profits can sell more than just vehicles and services for an income boost, thanks to modern dealer website integrations allowing additional products to be sold online 24/7.

UK car dealerships and workshops usually have items for sale exclusively at their premises, whether that’s car mats and cleaning products in the showroom or vehicle parts and accessories in the garage. However, only selling these items on-site limits the target audience to local customers, which is why more and more automotive businesses are now using ecommerce to sell their products nationwide through their car dealer websites.

If your dealership or garage specialises in a specific vehicle type, then you may even find there is a high demand online for the items your business sells, such as motorhome parts or motorcycle clothing, making it even more important for your company to take advantage of ecommerce opportunities.

Selling products online is a largely automated process too, with the ordering and payment of items able to be carried out solely by customers on your car dealer website, which makes it an income stream that can run 24/7. When you see an order has come through at your dealership or garage, you simply need to pack the item and send it to its destination – it couldn’t be easier!

The DragonDMS dealer management system has an ecommerce feature that works exclusively with websites powered by Dragon2000, allowing car dealers and garages to manage their own online store from within the DMS. This means there’s no hassle with setting up an online shop using an external provider and having to log in and out of different systems to upload, advertise and sell items online – it can all be done via our dealer management system!

Customers can conveniently pay for the products on your car dealer website from anywhere at any time, thanks to Dragon2000’s online card payment integration. After receiving a payment, the product invoice is then generated automatically in the DragonDMS, so all you need to do is print it out and send the item to your customer.

Dragon2000’s DMS ecommerce feature even allows upselling and cross-selling, which means specific items listed on your online store can be targeted towards customers based on what they have already viewed, giving you the chance to automatically offer either a premium alternative or simply showcase complementary products.

The use of online sales in the automotive industry has grown with technology, as car buyers become more comfortable with completing large parts of the buying process on a car dealer’s website, speeding up the sales process for both them and your staff. Cars can now be reserved online with a deposit and finance can be applied for at any time of the day or night, making the whole process more efficient.

To learn more about how the ecommerce feature can enable your car dealership or garage to sell products on your dealer website, contact our sales team today on 01327 222 333 or email sales@dragon2000.co.uk for more information.

Dragon2000 have been helping car dealers and garages drive their businesses forward since 1995. Contact us to find out how our dealer management system, car dealer websites and mobile apps can help your business increase profits and reduce costs.