Why Should Finance Calculators Be Added To Your Vehicle Walkaround Videos?

Car dealers who are using personalised sales presentation videos to pique the interest of prospective customers could further increase their chances of converting those leads into a sale, with the simple addition of finance calculators to their video links.

Customer engagement is at its highest once your vehicle walkaround videos have been viewed for the first time, making this the ideal moment to also let buyers assess their affordability on the spot so they can begin realistically considering whether they can proceed with the purchase.

Dealers using the DragonDMS dealer management system have the option to add finance calculators to the website pages which display their sales presentation videos, so customers won’t need a separate link to apply for finance if they’re happy with the vehicle recording. The calculator allows customers to easily adjust their finance deposit and terms to suit their individual needs until they’ve found a suitable offer, with the completed quotes and applications sent directly to the DragonDMS, ready for sales staff to progress.

Walkaround videos can be recorded and sent to car buyers from Dragon2000’s APPraise mobile app, with the video opening automatically in the customer’s internet browser no matter what device they’re on, so it can be conveniently viewed on a computer, tablet or mobile device.

Once a customer has enquired about one of the cars for sale on your forecourt, sending them a vehicle walkaround video is a proven way of maximising the chances of bringing them to the showroom for a test drive. These sales presentation videos offer a much closer look at the desired car, covering more angles in the video than standard images online can provide and giving a much clearer understanding of the vehicle’s size and dimensions.

Car dealers are also encouraged to add their own commentary as they’re recording the footage, using the opportunity to introduce themselves and create rapport ahead of the customer’s potential visit to your premises to see the car in-person. The commentary increases trust not only with your stock but also with your business, adding extra reassurance and putting the customer’s mind at ease.

As soon as a sales presentation video has been viewed, car dealers will receive an instant email notification from Dragon2000’s award-winning software, prompting them to continue with the next steps of the sales process and make contact while customer interest is still high. The DragonDMS dealer management system will also record the date, time and total number of video views so that you can monitor exactly how keen the prospect is in the vehicle over time.

Dragon2000 have been helping dealers and garages drive their businesses forward since 1995. Contact our sales team today by calling 01327 222 333 or emailing sales@dragon2000.co.uk to find out how our dealer management system and car dealer websites can help your business increase profits and reduce costs. Our mobile apps for sales teams and workshops can also help save valuable time and maximise efficiencies.